Copywriting and SEO Content Writing in All Languages
What is copywriting, and what is it used for?
Copywriting is the technique used by a copywriter — a persuasive writer — to craft compelling texts designed to encourage the reader to take action. That action might be subscribing to a newsletter, getting in touch, purchasing a product or service, following a social media account, sharing a blog article, or promoting a brand.
It’s the modern-day version of the old-fashioned salesperson who would go door to door visiting homes or businesses to sell something in person. That salesperson needed to be quick on their feet, make the right impression, use the right body language, and, of course, hand over their business card.
Today, the copywriter needs to anticipate the reader’s reaction to their content, understand exactly who the buyer persona is, and convince them — through carefully chosen words — to act. It’s all about persuasion, connection, and knowing your audience inside and out.
Do you need that kind of impact? Then you can count on our copywriting services in the UK, USA, and Spain.
We offer copywriting in all languages – tailored to your tone, market, and business goals.
Create texts that leave a mark,
Content that makes people fall in love,
Words that move mountains.
Tired of staring at a blank screen, trying to be creative without seeing any results?
- Are you confident your words are doing their job?
- Do you know how to write newsletters that don’t go straight to the bin?
- Looking to generate leads, boost your brand, and get those likes and shares on social media?
- Are your blog posts a bit dull, struggling to gain traction or followers?
- Do you want to hook potential customers while also climbing up the SEO rankings and driving sales?
- Need a copywriting service in Spanish or any other language?
Your time is valuable — and so are your clients. At Tradupla, we treat your audience as our own. Our communication agency provides a professional copywriting service in Spain, available in all the languages you need:
Spanish, German, Arabic, Catalan, French, Galician, Dutch, Hungarian, English, Italian, Japanese, Norwegian, Polish, Portuguese, Romanian, Russian, Swedish, Basque…
We take care of your content marketing so you can stop wasting time and start seeing real results.
Tradupla gives your brand a voice.
Tradupla knocks on your customer’s door.
Tradupla persuades your buyer and promotes your business.
Tradupla drives conversions.
What Are My Options for Getting Quality Content?
Option 1: You provide the keywords and slogans — Online Copywriting
Via a Google Sheet, you supply us with the keywords, ID, title, brief, language, relevant links (e.g. Google Docs), and guidelines.
Our team of copywriters and content writers then produces the articles directly in a shared Google Doc, tailored to your slogans and specifications.
We handle briefing, headhunting, editor selection, content writing tests, and offer special packages for regular clients.
Option 2: Let Our Communication Agency Handle Everything — Full Content Marketing Service
Tradupla carries out SEO keyword research and provides our web copywriters with creative freedom to produce persuasive, well-optimised content.
We specialise in both SEO copywriting (to please search engines) and conversion-focused copywriting (to attract and persuade your target audience).
Our approach is built on a strong content marketing strategy, focusing on original, compelling content that gets results.
Option 3: Localised Translation Services
If you already have quality content, leave the rest to us. Our agency has a network of professional translators specialised in various sectors and languages.
Like a copywriter, a good translator doesn’t just translate — they adapt. Through localisation, we tailor your message to the target culture, making sure the audience truly connects with it.
Option 4: Transcreation and Advertising Copy
Need something more creative? We offer transcreation services, which means going beyond translation to create entirely new content inspired by your original text.
For example, we take a Spanish promotional piece and craft a persuasive, culturally relevant advertising copy in English — blending translation with copywriting expertise.
Advantages of Having a Good Copywriting Service
You’ll be able to advertise and sell more of your products and services.
Highlight your strengths and stand out from the competition.
Capture quality leads that can potentially become loyal customers.
Generate word of mouth that brings in new clients.
Boost your brand’s image and give your company a distinct voice.
The right copywriting will win over your ideal customer.
Share key information about your business with a wider audience.
Use persuasive texts that evoke emotion and drive action.
Copywriting forms part of a strong content marketing strategy, managed by one experienced communication agency through smart process automation.
Choose the copywriting service you need!
Copywriting services for LinkedIn, Instagram, Facebook, Ads
Copywriting services for landing pages
A landing page copywriter will craft persuasive content for your landing or web page to convince potential clients and win them over. A strategy aligned with content marketing principles.
Copywriting services for email marketing
Planning an email campaign to promote your products or services? You’ll need a qualified, native web copywriter in each language to connect with international audiences. Email marketing campaigns tailored to your foreign clients.
Emotional copywriting, real estate copywriting, medical copywriting, copywriting for photographers, copywriting for tourism...
Website copywriting services
Our web copywriters carry out in-depth research to create content that gives your site the voice it needs. From your home page to your About Us and Services sections — we cover it all. This is what we call web copywriting. English, French, Portuguese, Italian?
Ecommerce copywriting services
Examples of Copywriting Techniques: How to Write Persuasive Texts
It’s not easy to give you a precise example without first understanding the research that has already been done. Before writing persuasive texts, a copywriter will usually ask you the following questions to get to know your business better:
What exactly is your business?
What solutions do you offer your customers when they face a problem?
How did your business begin? Do you have any interesting background or story behind its origins?
What are the advantages and disadvantages of buying your product or service?
Who is your ideal client—and who isn’t? What’s their purchasing power? Age? Gender? Profession? Where are they based (geographically)?
What are your business goals at the moment?
What words, phrases, or expressions do your customers typically use?
How do you sell your products or services, and what do they involve?
What makes your product or service different from the competition?
What are your customers’ problems and concerns? How can you help solve them? What doubts might potential clients have about your products or services? Do you have testimonials from satisfied customers?
Relevant Copywriter Types
In this section, we’ll take a closer look at the different backgrounds that exist within the copywriting profession. Although it’s a relatively new discipline in itself, the range of specialisations is broad and quite varied.
First, we’ll explore the two types of copywriters based on their working setup—agency-based or freelance—and then we’ll look at the kind of work each one typically handles.
A copywriter working at a communications agency—i.e. in-house—writes persuasive texts and develops the creative ideas behind them. They work alongside graphic designers who help bring those ideas to life through various formats (TV/radio spots, social media, brochures, etc.).
However, freelance copywriting works a little differently. In most cases, this type of professional focuses exclusively on words. Their key responsibilities usually include writing blog posts, landing pages (sales pages), website copy, persuasive email marketing campaigns, brochures, catalogues, and more.
Why Choose Our Copywriting Services in All Languages?
Standing out as the favourite, the one that truly shines above the rest, has never been more within reach.
In the middle of so much social noise, the ways to differentiate yourself have become blurred. There’s too much information—and too few results. Could it be that we’re not doing things the right way?
Writing is an art—and not everyone masters it, especially when it comes to doing it effectively in the digital world. Back at the start of the digital era, all it took was a basic social media profile and some “original” content to gain fans overnight.
But things have changed. With more brands than ever, increasingly complex algorithms, and a rising tide of creativity, the game now calls for true innovation.
That’s where the role of a skilled web copywriter becomes essential.
And you might be asking: Who exactly is this digital copywriter everyone talks about?
Simply put, it’s a professional who uses copywriting techniques to help sell more—whether that’s a product, service, or brand. It’s not just about writing informative content. It’s about crafting persuasive texts that spark action in the reader.
Example of a Google Sheet we use with our client
Creative Copywriter: the Titan of the Digital Age
So then, what is a creative copywriter? Is it someone who comes up with original content, and suddenly we call them a creative copywriter? Sure, because it sounds better in English.
Well, no—that’s not the case. This term, which is of English origin, is used universally, whether we speak German, Russian or Spanish. To truly understand what copywriting is, you must pay close attention and stay in tune with the digital age.
Spanish Copywriter
Copywriting involves writing in a persuasive manner so that a brand, product or service reaches potential customers and prompts a specific action (such as buying, using or testing).
This mission is shared by copywriters in Spain and around the world, as the role is both universal and unique.
However, this role is not solely about writing content. The professional copywriter’s task is to craft a text with clear intent, aligned with your specific objectives. Generally referred to as copy, it is distinct from content marketing, which is a different discipline altogether.
Enticing the reader is the main objective. Through a skilful composition of words and phrases, the means to reach the audience evolves over time, and it is the copywriter’s mission to adapt to each area of work to drive action. This action does not necessarily mean a sale—it could also involve encouraging readers to subscribe to a newsletter, share content or refer a friend, which ultimately leads to conversions.
This professional may work as part of a team in the communications and digital marketing sector, or operate externally as a freelance copywriter in Spain. Although considered an emerging profession today, its roots stretch back under different names and with distinct peculiarities. The industry has evolved with each generation, leading to the current digital era where competition is fierce and ever-changing. A talented online copywriter now enjoys a strong chance of securing a stable job!
What Do You Gain from Creative Copywriting?
As you may have already guessed, we are here to highlight the professional copywriting industry—and that’s no small feat. This expert is a master of creativity and originality, with exceptional skills.
Although some courses focus on creating content in a correct and impartial manner, the truth is that a good copywriter must develop their own persuasive style, without being confined by traditional methods. A good copywriter breaks away from standard writing styles and communicates directly, without unnecessary frills or adornments. The ultimate goal is to engage the reader through emotion, feelings and reactions—educating them through well-crafted words!